Black is the New Green: Marketing to Afluent African Americans is a new book providing perspective on the Black community’s growing market share. Authored by Andrea Hoffman and Len Burnett, the release date is scheduled for March 16. According to the authors, the total number of affluent ethnic households in the United States in now estimated at over [...]
For every video sensation that burns its way through YouTube, there are unsung millions consigned to that great archive in the sky. Any entrepreneur with a hot concept and a borrowed camcorder can drive countless potential customers to their site–but it will take some solid planning to go viral. Black Enterprise explains how to get [...]
The US population of 40 million African Americans is anticipated to reach purchasing power close to $1 trillion in 2010, according to a new report. Packaged Facts, a division of Marketresearch.com, compiled the information for “The African-American in the U.S., 8th Edition”. The report asserts that African Americans are “a key segment in an American [...]
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