<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>thehustletownchronicle.com &#187; Clothing</title>
	<atom:link href="http://thehustletownchronicle.com/tag/clothing/feed/" rel="self" type="application/rss+xml" />
	<link>http://thehustletownchronicle.com</link>
	<description>Online Black Business News for Black Entrepreneurs Getting Their Hustle On</description>
	<lastBuildDate>Wed, 23 Nov 2011 12:00:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Northwest Indiana Black-Owned Firm Cashes in on the $162 Billion Dollar Children&#8217;s Wear Market </title>
		<link>http://thehustletownchronicle.com/2010/01/northwest-indiana-black-owned-firm-cashes-in-on-the-162-billion-dollar-childrens-wear-market%c2%a0/</link>
		<comments>http://thehustletownchronicle.com/2010/01/northwest-indiana-black-owned-firm-cashes-in-on-the-162-billion-dollar-childrens-wear-market%c2%a0/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 04:27:48 +0000</pubDate>
		<dc:creator>Iceman Baldy</dc:creator>
				<category><![CDATA[Interviews & Reviews]]></category>
		<category><![CDATA[New and Noteworthy]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[American Cancer Society]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clothing]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Indiana]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://thehustletownchronicle.com/?p=279</guid>
		<description><![CDATA[Karen Hannon, inventor and owner of Lounge N Lax functional children&#8217;s wear, was inspired to create a line of children&#8217;s clothing after becoming frustrated with keeping her son&#8217;s head dry in the winter given the perspiration he was experiencing with existing hat options. As a result, she invented a functional hat and a matching set [...]]]></description>
			<content:encoded><![CDATA[<p><a class="highslide" onclick="return vz.expand(this)" href="http://thehustletownchronicle.com/wp-content/uploads/2010/01/xaydonllc.jpg"><img class="alignnone size-full wp-image-280" title="xaydonllc" src="http://thehustletownchronicle.com/wp-content/uploads/2010/01/xaydonllc.jpg" alt="Xaydon LLC" width="152" height="122" /></a></p>
<p>Karen Hannon, inventor and owner of Lounge N Lax functional children&#8217;s wear, was inspired to create a line of children&#8217;s clothing after becoming frustrated with keeping her son&#8217;s head dry in the winter given the perspiration he was experiencing with existing hat options. As a result, she invented a functional hat and a matching set of lounge pants. This innovating thinking then led to a unique stylish scarf wrap design that maintained her daughter&#8217;s hairstyle while she napped.</p>
<p>Following her success with these designs, Karen considered the the lack of practical healthcare clothing options for child cancer patients and other children in the hospital for various reasons. Her efforts to address a deficiency in this area resulted in a full product line that is eco friendly, hypoallergenic, thermal regulating, and odor free. Her products feature bamboo terry cloth that is ultra soft, cashmere-like, and naturally whisks away moisture. It is anti-bacterial and grown without pesticides and fungicides. The outer shell is made of 100% cotton. The styles vary from stripes, plaids, dots, paisleys, skulls &amp; bones, etc. Whatever your heart or style desires, you can wear it. The sizes range from newborn, which is xx-small to size 14 (children), which is xx-large.</p>
<p>Karen&#8217;s greatest challenges in starting her business were getting her family to believe in her idea and to provide financial backing. She had to learn the business by performing every job to include being owner, researcher, marketer and sales professional to packing product and obtaining bar codes. Her business discipline and family balance require her to work, think and research during the wee hours of the night from 11pm until 4am every night while her kids are asleep.</p>
<p>She is motivated by her children and advises other entrepreneurs to follow their dreams whether others believe in them or not. She reminds all of us that it&#8217;s a lot of work, but it&#8217;s worth the blood, sweat and tears. She sees her business becoming an exclusive store that she can pass on to her kids and grandchildren. Through her agreements with hospitals and ongoing licensing arrangements with strategic partners including the <a class="zem_slink" title="American Cancer Society" rel="homepage" href="http://www.cancer.org/">American Cancer Society</a>, she will grow her revenues and launch the opening of a bricks and mortar location to complement her strong internet presence. She is currently working on certification with the Women Business Enterprise National Council which will provide opportunities for distribution with Macy&#8217;s, Target and Walgreens.</p>
<p>Karen likes the creative nature of entrepreneurship and the ability to determine her own destiny. For her, it&#8217;s all about gaining knowledge and feeding her addiction for learning. Her marketing plan is focused on her website, trade shows, word of mouth, and published marketing materials. She has also used fund raising events to secure inventors to fund her patents while using some old-fashioned hustle to maintain ownership of her enterprise to manufacture, produce sales, and reinvest in the business. Her commitment to learning and professional development led her to take classes for grant-writing and consulting to better educate herself on procurement and contracting with the government  as a means of further reducing expenses and increasing her revenues.</p>
<p>Lounge N Lax is produced by Xaydon, LLC headquartered in <a class="zem_slink" title="Portage, Indiana" rel="homepage" href="http://www.ci.portage.in.us">Portage, Indiana</a>. Xaydon was named after Karen&#8217;s children and  is committed to providing opportunities for others through its entrepreneurial success. This is evident in Xaydon&#8217;s work with Trade Winds, a <a class="zem_slink" title="Gary, Indiana" rel="homepage" href="http://www.gary.in.us/">Gary, Indiana</a> based organization that offers employment opportunities for people with disabilities. Tradewinds partners with Xaydon to manufacture Xaydon products. For more information about Xaydon, LLC and Lounge N Lax products, visit their home page at <a title="Xaydon LLC Lounge N Lax" href="http://www.loungenlax.com/default.html" target="_blank">http://www.loungenlax.com/default.html</a>.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://thehustletownchronicle.com/?p=261">Profiles in Entrepreneurship: Bags, Bling &amp; Beauty</a> (thehustletownchronicle.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/4707d172-b5d1-4632-8074-f5d28fe4c96d/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=4707d172-b5d1-4632-8074-f5d28fe4c96d" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
]]></content:encoded>
			<wfw:commentRss>http://thehustletownchronicle.com/2010/01/northwest-indiana-black-owned-firm-cashes-in-on-the-162-billion-dollar-childrens-wear-market%c2%a0/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

