1. Branding. A Facebook Page poses limitations to attaching your company logo throughout, while a blog gives you more opportunity to leave a lasting impression.
2. Blog Entries Beat Facebook Notes. Belicove believes notes do not attract as much attention, while blog’s allow for categories, thread post commenting, and SEO.
3. 3rd Party Analytic Tools Run on Blogs. Business owners need to know everything possible about what is driving traffic to their content. Facebook offers “limited visibility” into these key metrics.
4. Search Engine Optimization. The ability to customize meta data will help your blog achieve higher rankings for search engines, which leads to more website traffic.
5. Ownership of Content. Your blog content is a business asset. Even though Facebook reversed a decision in its terms of service (the decision allowed the site to keep account info even after a user deletes it) do you really want to have anything less than complete control?

Read Belicove’s full article here.

Hustletown readers, how is Facebook increasing your business? Share your insight.

Photo by blackgivesback.com

With this in mind, The Hustletown Chronicle is pleased to share blackgivesback, a blog “dedicated to philanthropy in the African American community.”

Postings are grouped so web surfers can search through celebrity philanthropists, Black philanthropy and foundations, as well as additional blogs and websites featuring Black philanthropy topics. Blackgivesback is a great place to find sources for your next charitable donation, and also posts information for individuals seeking scholarships.

Hustletown readers, is philanthropy a part of your business plan, or is it all about that bottom dollar? Perhaps your business donates in other, less tangible ways? Share your thoughts with us below!