Exploring the History and Legacy of Brand Jordan | Atlanta Post

Michael Jordan Marketing

Equally as impressive as his on-court domination was Jordan’s methodical construction of a now billion-dollar retail empire –Air Jordan.  And, despite the fact that he hasn’t taken a professional jumpshot in more than seven years, his dynasty is more secure than ever and growing stronger – and more profitable – each year.

Michael Jordon is/was a legend both on and off the court. His basketball prowess was only matched by his marketing savvy and he continues to make major money moves throughout his retirement from the game. Andrea Williams provides an excellent feature about this truly amazing athlete and entrepreneur at the Atlanta Post.

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