Are You Reaching New Customers with Twitter?

A recent study by the Pew Research Center is shedding light on the demographics behind Twitter. The findings have interesting results, particularly if your business markets specifically to minorities and city dwellers.

According to the survey, 8% of online adults use Twitter. Seventy-four percent of American adults are internet users, which means that 6% of the entire adult population is tweeting–a percentage that will certainly grow. Other notable trends include:

  • Young adults: Internet users ages 18-29 are significantly more likely to use Twitter than are older adults.
  • African-Americans and Latinos: Minority internet users are more than twice as likely to use Twitter as are white internet users.
  • Urbanites: Urban residents are roughly twice as likely to use Twitter as rural dwellers.

If you have been balking at Twitter, these statistics provide encouraging data for giving your business marketing strategy a new outlet. Yet it is important not to become too reliant on social media as a means of reaching customers. Read the full report here.

Hustletown readers: Has Tweeting been a help or a hindrance to your business? Leave your feedback below!

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