A recent report by Global Industry Analysts, Inc. (GIA) announced that the market for men’s grooming products will exceed $33.2 billion by 2015.

The market is highly competitive as men continue to be targeted for these products, made most evident by recent ad campaigns for Axe, Old Spice, and Dove for Men. The trend is also being driven by male sports figures and film personalities.

Shaving products comprise the largest group within the men’s grooming products market, while toiletries make up the fastest growing product category. Razor bump cream and hair products specifically for the African American man make this report especially encouraging for businesses catering to that market niche.

Go here for more details from the report: http://www.strategyr.com/Mens_Grooming_Products_Market_Report.asp