Black is the New Green: Marketing to Afluent African Americans is a  new book providing perspective on the Black community’s growing market share. Authored by Andrea Hoffman and Len Burnett, the release date is scheduled for March 16.

According to the authors, the total number of affluent ethnic households in the United States in now estimated at over 1.3 million, the buying power of affluent African Americans (referred to as AAA’s in this book) is currently $87.3 billion. This massive buying power is expected to reach more than $1.1 trillion by 2012 – just three short years for a cumulative growth of 28.4 percent.

Hoffman and Burnett stress that the affluent African American market has been underappreciated and overlooked. They also reason that with a sitting African American president—the time is now to tap into this market and to embrace a constituency that will have a lasting effect on your bottom line.

Hustletown readers, is your business in position to grow from this suggested trend? Let us know your thoughts in our comments section below!