This week Entrepreneur Press announced the launch of Entrepreneur House Authors, a publishing concept geared towards the growing trend of “author-preneurs,” entrepreneurial authors leveraging published works to grow their brand. The fee-based publishing program is intended to provide brand savvy authors the opportunity to gain bestseller level exposure and status as a recognized authority in their area of expertise.

“We help entrepreneurial authors share their expertise through publishing a book, and then we work with them to use that book to further define their identity, build their reputation and grow their business,” explains Leanne Harvey, director of marketing, Entrepreneur Press. “We do this using the reach, media exposure, business partners and publishing expertise of Entrepreneur — something that no other publishing option can compete with.”

Authorship is a ready marketing strategy used often by successful entrepreneurs, such as Robert Kiyosaki, Suze Orman, and Donald Trump. Given its close proximity to Entrepreneur Magazine’s readership and resources, the Entrepreneur House Authors program definitely deserves consideration by business driven authors.

Entrepreneurs using a book to grow their business should visit www.entrepreneurhouseauthors.com for more information on this innovative publishing opportunity.

Hustletown readers: Are you a published author or making plans to do so? Share your experience and tips in our comment section below!