Seagram’s Gin announced plans to continue its job training and mentoring program, the “Pursuit of Excellence Institute” in 2010. The program will target four of the hardest hit cities in the nation: Atlanta, Chicago, Tampa and Columbia, South Carolina.

The Institute is an intensive, four-week training session funded by Seagram’s and administered by the Atlanta Workforce Development Agency, Chicago Urban League, the Corporation to Develop Communities of Tampa, and the Columbia Urban League. In 2010 Seagram’s will provide grants totaling $100,000 to the participating organizations for administration and oversight. 

The program is a concept by Seagram’s Gin and Pernod Ricard USA, which turned to Ruder Finn’s Multicultural & Image Marketing Group for developing and implementation. Click here for more information on the Institute, which is entering a third year of outreach to African American males.