Profiles in Entrepreneurship: Bags, Bling & Beauty

Posted by on Jan 5th, 2010 and filed under Breaking News, Interviews & Reviews. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

Bags, Bling & Beauty provides unique accessories for women and men. The business began five years ago as an upscale resale shop  on eBay.

Founder, Audra Hiller Johnson is working to develop the online arm of the business which is now hosted on its own domain name into a multi-state network of independent sales consultants in addition to opening an additional storefront beyond her current physical location in Schererville, Indiana.

Although advertising and diversifying have been challenges for the business, Ms. Hiller generates new ideas through networking event and social sites in addition to brainstorming with family and friends. Her attendance and tradeshows and over twenty years of retail experience also serve to effectively market her passion for fashion accessories. She has also fully utilized offline marketing techniques to include flyers, ads, storefront displays, and the best sales technique of all–word of mouth.

Bags, Bling & Beauty is a self-funded enterprise that allows Audra wot work three to five hours per day while allowing her the freedom to do volunteer work, while also attending her daughter’s school activities and showcases.

Audra advises other entrepreneurs or those aspiring to become entrepreneurs to do what it takes to make it happen and to never give up.

For more information about Bags, Bling & Beauty, contact Audra Hiller Johnson at info@bagsblingbeauty.com or visit www.bagsblingbeauty.com.

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