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As Facebook continues to dominate social networking, entrepreneurs are relying more and more heavily on Fan Pages to promote their business. According to Entrepreneur columnist Mikal Belicove, it may not be time to drop your blog just yet.
- Branding. A Facebook Page poses limitations to attaching your company logo throughout, while a blog gives you more opportunity to leave a lasting impression.
- Blog Entries Beat Facebook Notes. Belicove believes notes do not attract as much attention, while blog’s allow for categories, thread post commenting, and SEO.
- 3rd Party Analytic Tools Run on Blogs. Business owners need to know everything possible about what is driving traffic to their content. Facebook offers “limited visibility” into these key metrics.
- Search Engine Optimization. The ability to customize meta data will help your blog achieve higher rankings for search engines, which leads to more website traffic.
- Ownership of Content. Your blog content is a business asset. Even though Facebook reversed a decision in its terms of service (the decision allowed the site to keep account info even after a user deletes it) do you really want to have anything less than complete control?
Read Belicove’s full article here.
Hustletown readers, how is Facebook increasing your business? Share your insight.
You would think that people would learn from the Myspace experience… people still promote their facebook as their website… I on the other hand always promote my blog that links to facebook and all the other main social media platforms I am involved with…
good stuff for people to hear.
Thanks for the comment. Not sure what it will take for folks to get the message that you need your own headquarters presence–use that as your homebase and point all your other online profiles there while taking full advantage of whatever social networking features they offer. When things change, and freemium becomes premium, you won’t be caught without a home and having to start all over.