Multi-platinum artist Beyoncé Knowles-Carter continues to leverage the work she’s put into creating her star power. The singer is lending her famous visage to Vizio, Inc., America’s number one supplier of flat screen LCD HDTVs for a three-year deal.

Celebrity-branded tech is becoming big business. Monster is having a successful run with its BeatsbyDr.Dre headphone line. The concept is so successful that Diddy and Lady Gaga also recently released their own line of Monster headphones.

Check here for more information on the star’s new partnership.