The sixth principle of the Nguzo Saba (The Seven Principles) is Kuumba (Creativity). Creativity is a fundamental competency that distinguishes successful entrepreneurs who love their businesses from non-entrepreneurs and others who are simply working to make a living. For Black Internet Marketers, creativity is all the more important in ensuring that our businesses are competitive, provide customer value, and fully leverage all of our resources toward optimizing profit while maintaining stability and growth.

Entrepreneurs aren’t strangers to risk or resource constraints. As Black entrepreneurs, we have a special knack for being realistic about our circumstances when things are less than ideal without allowing practicalities become impossibilities. Optimism and creativity are the basis for a confident swagger that is evident in Black Internet Marketers who fully understand that even failure holds valuable lessons for subsequent success.

As you make plans for greater abundance in the New Year, open your mind to new and different creative possibilities that will work to expand your options and provide additional benefits to the community you serve through your efforts.