KUJICHAGULIA

The second principle of the Nguzo Saba (The Seven Principles) is Kujichagulia or Self-Determination. This principle means to define ourselves, name ourselves, create for ourselves and speak for ourselves.

For Black Internet Marketers, this means being comfortable in the knowledge that you are the master of your fate. It means adopting an abundance attitude and not allowing false notions of scarcity to scare you away from the success that awaits you. Only you can do you and the more you do you, the better you get at doing you. if you’re not making some mistakes along the way, you aren’t making enough progress toward becoming ultimately successful. Mistakes are part of the learning process. To borrow from popular culture–Star Wars, to be specific–”Do or do not. There is no try.”