UMOJA

The first principle of the Nguzo Saba (The Seven Principles) is Umoja or Unity. This principle means to strive for and maintain unity in the family, community, nation and race.

For Black Internet Marketers, this means focusing on methods and means through which we can pursue profit opportunities for our mutual benefit. As you reflect on this principle and what it may mean for you in 2009, consider joint venturing, ad swapping, guest blog posts, resource sharing, affiliate marketing, product launch agreements, mastermind groups and other ways that you can leverage your network of like-minded entrepreneurs for your collective benefit.